In order to sell a product or a service, a company must establish a relationship with the consumer. It must build trust and rapport. It must understand the customer's needs, and it must provide a product that delivers the promised benefits.

Jay C. Levinson, American Author, First to use the term 'Guerrilla Marketing'

It is essential for marketers to understand consumer behavior in order to create effective marketing campaigns. By understanding how customers interact with a company's products and services, marketers can identify the best ways to reach and engage with potential customers.

Additionally, understanding consumer behavior can help companies improve their products and services to better meet customer needs.

And user behavior analytics tools are necessary in order to understand the customer's needs. By analyzing data and trends, businesses can better understand what their customers want and how they can best serve them.

These tools help to identify leaks in the sales funnel and optimize marketing strategies accordingly.

Let's find out which tools you can use to understand user behavior.

What Are The Best User Behavior Analytics Tools

User behavior analytics tools are programs or applications that help businesses track, measure, and analyze the behavior of their website or mobile app users. This information can be used to improve the user experience, optimize marketing strategies, and increase sales. Some of the most popular user behavior analytics tools are:

Google Analytics

Google Analytics is a powerful tool that can provide a wealth of information about website visitors. It can track how many people visit the site, where they come from, what pages they visit, how long they stay on each page, and how they leave. 

This information can improve the user experience by understanding what content is most interesting to users and making sure that all pages are easy to navigate. 

Additionally, Google Analytics can help optimize marketing strategies by identifying which marketing channels bring in the most traffic and determining which ads are most effective. 

Finally, it can also help increase sales by revealing which products are most popular and identifying areas of the website that could use improvement.

Keep in mind, The current Google Universal Analytics will stop processing data from July 1, 2023 and will be replaced with GA4.

Key Features:

Pricing: 

What’s Lacking In GA and GA4

Mixpanel

Mixpanel is a powerful behavior analytics tool that helps businesses quickly identify and understand user behavior. It collects data from your website or mobile app that can then be used to track events, gain insights into user behavior, and measure the impact of marketing campaigns. 

With Mixpanel, you can quickly analyze customer journeys to uncover opportunities for growth and optimization. You can also segment users according to their behaviors, such as usage frequency or loyalty score. 

This allows you to target specific segments with more relevant messaging and promotions. Ultimately mixpanel makes it easier for you to identify areas of opportunity so you can make smarter decisions about how best to engage with your customers. It's an invaluable tool for understanding user behavior and maximizing ROI from your marketing efforts!

Mixpanel is generally seen as being more powerful when it comes to analyzing user behavior. It can provide more in-depth insights into how users interact with your website or app, which can help you optimize your design and content for better engagement. 

Additionally, mixpanel is great for measuring the impact of marketing campaigns - you can see how many new users a campaign has brought in, what actions they took after arriving on your site, and so on. 

Overall mixpanel is a very comprehensive behavior analytics tool that can help businesses gain a better understanding of their customers and optimize their marketing efforts accordingly.

Key Features: 

Pricing:

Free: Yes (Trial)

Paid:  Starts from $25/month

What’s Lacking In Mixpanel:

Hotjar

Hotjar is an analytics tool that provides heatmaps to help you understand how users are interacting with your website.

Heatmaps are a visual representation of the clicks and mouse movements on your website. They can help you to see where people are clicking, where they're not clicking, and how much time they're spending on each page. This information can be invaluable in helping you to improve your website's user experience.

Some of the benefits of using Hotjar include:

1.  Hotjar provides valuable insights into how users are interacting with your website. 

2.  With Hotjar, you can see what pages are being visited the most, where users are clicking, and how far they scroll down each page. 

3.  You can also use Hotjar to collect feedback from users through surveys and polls. 

4.  Hotjar’s heatmaps and session recordings provide a wealth of information that can be used to improve your website’s user experience. 

5.  Overall, Hotjar is an incredibly powerful tool that can help you to optimize your website and provide a better experience for your users.

Key Features:

Pricing:

Free: Yes , with limited features.

Paid: $32/month

What’s Lacking In Mixpanel:

Kissmetrics

Kissmetrics is a powerful event-driven web analytics tool that provides dashboard reporting and funnel visualization to help businesses accelerate growth.

Kissmetrics is used by a variety of businesses, including start-ups, small businesses, ecommerce and enterprises. It provides analytics for website and app activity, including how users are navigating your site and where they are dropping off. 

This data can help you understand what's working and what needs improvement, so you can make better decisions about your product and marketing strategy.

Key benefits of Kissmetrics: 

Pricing:

Free: Demo

Paid:  Starting price $299/month

What’s Lacking In Kissmetrics:

VWO

VWO is a tool that analytics and CRO professionals use to measure website performance. VWO allows users to see how different changes (A/B testing) to their websites impact traffic and conversion rates. VWO also offers funnel visualization, which helps users see where potential customers are dropping off in the purchase process.

Finally, VWO provides dashboard reporting, which gives users an overview of all the data collected by VWO.

VWO has been used by many businesses in order to increase their website's performance. Here are three case studies that show how VWO was able to help these businesses achieve their goals.

1. The first case study is about a company called The Energy Company. They were looking to increase the conversion rate on their website and hired VWO to help them do so. After running an A/B test, VWO determined that changing the text on the button from "Submit" to "Get Your Quote" resulted in a 9% increase in conversion rate.

2. The second case study is about a company called Belly Bandit. They were looking for a way to increase their online sales and decided to use VWO's funnel visualization tool. By using VWO, they were able to see that there was a drop-off in sales at the checkout page. They were then able to make changes to the checkout page that resulted in a 14% increase in online sales.

3. The third case study is about a company called KISSmetrics. They wanted to measure the impact of new features on their website and used VWO's dashboard reporting tool to do so. After analyzing the data, they found that the new features had a positive impact on website engagement and increased customer loyalty.

Key Features of VWO

Pricing:

Free: Trial

Paid:  $199/month

Crazy Egg

Crazy Egg is a heat map tool that helps website owners see where users are clicking on their website. Crazy Egg also provides analytics data on how many people are visiting a website and where they are coming from. 

This information can help website owners see where they should make changes to their website in order to improve traffic and conversion rates.

Some key benefits:

This can be extremely helpful in understanding what elements on your website are working well and which ones need to be improved. By seeing where people are clicking, you can make changes to your website that will enhance the user experience and increase conversions.

2.  Crazy Egg can help you to understand what users want from your website. 

By seeing what people are clicking on, you can get an idea of what they are looking for when they visit your site. This information can be used to improve the design and layout of your website to better meet the needs of your users.

3.  Crazy Egg can help you to find areas of your website that are not being used. 

If there are areas of your website that people are not clicking on, it may be an indication that they are not relevant or essential. This information can be used to make changes to your website that will improve its overall effectiveness.

4.  Crazy Egg is easy to use and provides valuable insights into user behavior. 

The software is simple to set up and use, and it provides a wealth of information that can be used to improve your website. If you are looking for a way to understand how people use your site, Crazy Egg is an excellent option.

5.  Crazy Egg is a cost-effective solution for web analysis. 

Compared to other web analysis tools, Crazy Egg is very affordable. This makes it an excellent option for small businesses or individuals who want to get valuable insights into their website without spending a lot of money

Features to Mention:

Pricing: 

Free: Free trial

Starting Price: $24/month

Mouseflow

Mouseflow is an essential web analytics tool that helps website owners to gain insights into user behavior. It tracks how users interact with a website, including mouse movements, clicks and scroll depths. 

This allows website owners to identify areas where their visitors are engaging with the content, as well as sections of the page that may need improvement. Mouseflow also offers heatmaps and form analytics which provide useful information about visitor responses and preferences. 

For those looking for a Hotjar alternative, mouseflow provides similar features at a lower cost point. In addition to tracking mouse movements and mouse clicks, mouseflow also offers funnel visualization and session recordings which can help you get to know your visitors better.

Key benefits:

Pricing:

Free: Yes

Paid: $31/month

Which one is the best Behavior Analytic tools

There are many different user behavior analytics (UBA) tools on the market, each with its own set of features. Each of these tools offers a range of features that can help businesses gain insights into their customers' behavior. For example, Mixpanel can track user activity and provide detailed reports on user engagement, while Hotjar can help you see how users interact with your website pages.

To help you decide, we have tried to go in-depth on their features, use cases, benefits, and pricing. So, which tool will fullfil your business needs? 

We suggest you try their trial or free version — examine and see if it really works on your way. If you ask me, I will start with Mixpanel and Mouseflow.

What would be your choice.

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